The Zoom App Marketplace gave products the ability to live natively inside a meeting — not as a screen share, but as an embedded experience. Prezi's Zoom App took full advantage of this: letting presenters superimpose visual content alongside their camera feed, turning an ordinary meeting window into something far more engaging. Beyond the experience itself, the app served as a strategic funnel — introducing new users to Prezi through the Marketplace and guiding them toward the full Prezi Present product. It was featured as a promoted app by Zoom, a strong signal of both product quality and user traction.
As the sole dedicated designer on a cross-functional team of PMs, engineers, data analysts, and UX researchers, I owned the design end-to-end — from roadmap shaping and feature ideation through to shipping. The core challenge was designing within Zoom's UI shell: limited real estate, constrained interaction patterns, and no full control over the surrounding interface. Every decision had to account for what we owned and what Zoom owned, while still delivering something cohesive and polished. My focus throughout was on driving user acquisition and retention against clear business metrics, working in close partnership with the PM to prioritize and execute.
