Istanbul, Turkey
Perpetually Curious...
“My business is to create.”
William Blake
I've always been a maker. As a kid, it was toys and small inventions. Later, laser-cut jewellery. The medium has always changed — the compulsion never has.
That compulsion led me to architecture school at Pratt Institute in New York, where I stopped thinking about objects and started thinking about people — how they move, how they feel, how a well-designed space can quietly change behaviour. I took that into practice as a Design Manager across New York and the Middle East, crafting spatial experiences for hospitality and retail brands.
Then the world moved indoors. And I moved with it.
I saw that the same thinking that shapes great physical spaces — systems, flow, human behaviour, the right question asked at the right moment — could shape great digital ones too. That realisation brought me into product and UX design, and I've never looked back.
For the past several years, I've been based in Berlin, designing end-to-end SaaS experiences across web and native platforms. Most recently at Prezi, working on products used by millions of people worldwide. Alongside that, I've spent two years mentoring the next generation of UX designers through CareerFoundry — guiding them from first principles to career-ready.
Outside of product design, I'm the founder of SAHRA — Berlin's woman-led culture and music platform. It's my other creative home: a space built to amplify underrepresented culture, smash stereotypes, and prove that Arabic music belongs everywhere.
Whether it's a digital product, a physical space, or a night that brings strangers together — I'm interested in the same thing: creating something out of nothing, and making it feel like it was always meant to exist.
Currently open to new product design opportunities. Say hi.
Where am I from? Let's map it out...
